App Academy

App Academy needed a cohesive, modern content and social media strategy to compete in an increasingly saturated tech education space.

As their first dedicated lead for content and social, I was tasked with building both programs from the ground up, driving brand awareness, audience growth, and revenue through organic channels.

I launched and led a comprehensive content and social strategy tailored to each platform, aligning efforts with broader marketing and revenue goals.

I built App Academy’s TikTok presence from scratch, developed its first influencer campaigns, and introduced a structured content calendar to ensure consistent, high-performing output across all channels.

I also drove strategy for website content to fuel organic traffic growth and optimize conversion paths.

• Doubled website traffic from 650K to 1.5M annual visits through SEO-informed content.

• Founded App Academy’s TikTok, growing it to 45K followers and over 25M video views organically.

• Designed and executed influencer campaigns that reached 10M+ viewers and drove $100K+ in revenue.

• Grew LinkedIn followers by 500% and Instagram by 125%, strengthening brand visibility across audiences.

• Built a performance-focused content calendar that consistently exceeded KPIs for awareness, consideration, and revenue impact.