Right Side Up

Right Side Up needed interim leadership to maintain and elevate their content and social media presence during a critical transition between full-time hires.

With solid content already in place but no structured SEO or thought leadership initiatives, the company was at risk of plateauing in visibility and engagement — especially across social, search, and email channels.

I stepped in as interim Content Lead to keep content operations running smoothly while introducing strategic improvements.

I launched the company’s first major SEO initiative to help content rank for high-intent, competitive marketing keywords.

I also led a thought leadership campaign featuring founders and GMs to amplify the brand’s voice.

On the distribution side, I drove growth across LinkedIn and web traffic while managing the monthly newsletter, which became a core content channel with standout performance.

• Achieved 35–57% MoM growth in LinkedIn impressions and 30–100% MoM increase in followers, strengthening brand presence.

• Drove a 10–20% MoM increase in web traffic through consistent content and SEO momentum.

• Launched Right Side Up’s first SEO strategy, optimizing content to rank for key competitor and category search terms.

• Built and executed a thought leadership program spotlighting internal experts to deepen trust and visibility.

• Wrote the monthly newsletter, which consistently outperformed industry benchmarks with 30%+ higher open rates and became a key distribution tool.

See a bit of my work on the blog and on LinkedIn.